Branding & Identity
Positioning, naming, logo systems and guidelines that make a small company look established.
What this service actually involves
Branding is a decision-making tool, not a logo file. We define who you are for and what you refuse to be, then express that in a mark, palette, type system and voice that stays consistent across every touchpoint.
What you receive
- Positioning workshop, audience and competitor mapping
- Primary logo, secondary marks and responsive lockups
- Colour palette, typography scale and iconography rules
- Brand guidelines PDF plus full source files
- Stationery, social and packaging application set
- 3 routes
- Concepts shown
- 40+ pages
- Guidelines
- 3–5 wks
- Ship window
Engagement summary
Branding & Identity
Starting at
PKR 90,000
Typical timeline
3–5 weeks
Final pricing depends on scope. We confirm everything in a written quote before starting, and it does not change unless you change the brief.
A four-step process with no black boxes
You always know what stage your project is in, what happens next, and what it costs. Every step ends with something you can see and approve.
STEP 01
Consultation
We audit your business, market and numbers, then agree on goals and success metrics before anything is quoted.
STEP 02
Planning
You receive a fixed, written roadmap — scope, stack, timeline and budget — with a clickable prototype to approve.
STEP 03
Development
We build in weekly sprints with a live demo every Friday, so there are no risky reveals at the end.
STEP 04
Launch
QA, deployment and tracking go live together — followed by 30 days of support and a growth review.
Services clients usually combine with this
These often run alongside the work above, and bundling them keeps strategy consistent and cost lower.
Ready to start your branding & identity project?
Send us the brief or just a rough idea. You will get a written scope, a fixed price and a realistic timeline — usually within one working day.
info@axionglobals.pk